Your clients and members are shopping for more than products, services, and the best price. Unfortunately, many bankers restrict / limit themselves and their customers to these kinds of transactional conversations. According to a 2021 Gallup Retail Banking Study, 42% of all conversations happening daily in banks are considered net negative. Meaning that not having a conversation was better than having one that didn’t provide value.

It’s time to stop the distilling down your value to a transaction, that negotiates on price. Instead, it’s time to start upholding yourself to the real value you bring and the transformational impact you deliver.

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