Welcome to the Transformational Selling podcast!
Over the coming episodes I’m going to give you an overview of my new book Transformational Selling: Eight Habits to Help you Grow your Business, Deepen Client Relationships, and Sell with your Integrity Intact.
In this episode we are continuing our conversation around what it means to be and become a transformational seller.
Last week, we talked about the habit number 5, which was all about how to become a transformational story seller. We went over the three-step process and talked about the 4 stories you want to be uncovering and discovering about your clients.
This week we’re going to carry onto habit number six where we will be talking about the engage component to the transformational selling process.
This is the point where you’ve discovered your client has certain needs and you might be the perfect fit for them, but there’s still this opportunity to engage in a better conversation and a deeper conversation. This should happen to solidify that relationship or for you to move to that final stage of creating the invitation.
Specifically, here’s what you will learn:
- What generous visibility is and what it allows us to do
- The three ways you can be generously visible
- A different way of looking at selling that will circumvent the fear
My new book Transformational Selling: A Playbook for Financial Professionals is now available on Amazon! Click here to buy.
If you have a specific question or topic, you’d like me to talk about on the podcast I want to hear from you. Email me at finka@finkainc.com to share it with me.
